What does black and white sound like?

“What does black and white sound like? To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white represent.”

Check out the BL:ND site for tons of early storyboards, style frames, concepts and behind-the-scenes photos. I love seeing how a project develops like this. I hope more studios will share this type of media with their project releases.